Privacy and data protection are important to the Lipi community. Transparency is, too. We’ve done our best to cut through the legal jargon and explain in simple terms what information we collect about you, what we use it for, and the few situations in which we share it with others.
Please read this privacy policy carefully. It applies to all interactions you have with Lipi’s products and services.

The Information We Collect

Lipi is responsible for the data you provide through our products and services. When you create an account with Lipi, you give us your full name and email address.
If you don’t feel like creating an account from scratch, you may be able to sign in through an account you already have with another service, such as Facebook.
To help you connect with other Lipi users and to personalize your Lipi experience, we may ask for additional information, including your contacts or location.
We receive some other information automatically when you use Lipi. This includes data about your device, software, operating system, operating system-provided device IDs or user-specific advertising IDs for advertisement tracking (“Advertising IDs”), your IP address and the date and time of each request you make to Lipi.
So that we can make your Lipi experience better, we collect information about how you view, flip and interact with content and advertisements through Lipi and on third-party sites with Lipi widgets.
If you want to email something you see through Lipi to a friend who isn’t already a Lipi account holder, we may keep their email address for the purpose of sending such email and improving our services. Recipients may contact us at to request that we remove this information from our database.

How We Use and Disclose Your Information

A big part of Lipi is sharing content you find interesting. That’s why your Lipi profile, the people and sources you follow or that follow you, the magazines you create, the comments you post and the content you flip are all public.
Aside from that, we use your information to keep Lipi running, better understand how you use our service, customize your experience (including the content, marketing materials, and advertisements you see), prevent abuse and improve Lipi. Lipi may also work with advertising partners to serve you third-party advertisements, including interest-based advertisements, on Lipi and on other services.We share your personally identifiable information only under these circumstances:
·       With your consent, after letting you know what information will be shared, and with whom.
·       If we believe it’s reasonably necessary to comply with a law, regulation or legal process. If we’re going to release your information, our policy is to provide you with reasonable advance notice under the circumstances unless we’re prohibited from doing so by law or court order. We may disclose your information without giving you prior notice if we believe it’s necessary to prevent imminent and serious bodily harm to a person. Nothing in this privacy policy is intended to limit any legal objections or defenses you might have to efforts by third parties to compel disclosure of your information, including legal orders from the government.
·       To third parties helping us offer and improve our service, such as those providing Lipi certain technical tools and analytics services (including marketing partners) that help us understand how people use Lipi so we can make it better. We require those companies to observe the limitations in this privacy policy.
·       If we sell, transfer or otherwise share some or all of our assets, including the information identified in this privacy policy, in connection with a merger, acquisition, reorganization or sale of assets in the event of a bankruptcy. We may also share non-personally identifiable, non-aggregate information (for example, anonymized Advertising IDs) with companies that help us improve our products and services, including advertising (such as research companies and analytics providers). As with your personally identifiable information, we require that such companies observe the limitations in this privacy policy.
We may disclose aggregate information about how our users use Lipi in a manner that doesn’t identify you individually.

Web Storage and Tracking Policy

Cookies and HTML5 local storage are ways to keep information about your use of Internet services on your own mobile device or computer.
We use cookies and HTML5 local storage to help us create your session, know when you’re logged in and help us remember certain information about how you interact with Lipi.
If you’d rather not use cookies or HTML5 local storage, most browsers give you the option to turn them off, or require your approval before using them to keep information. If you choose not to keep information in cookies or HTML5 local storage, though, portions of Lipi may not work as intended.
Lipi also uses web beacons in advertisements to allow Lipi and its advertising partners to see how users view and engage with advertisements. Depending on your advertising preferences set in your operating system, Lipi may share your Advertising ID with advertising partners in a de-identified fashion that is not tied to your name or email address.
Some publishers or other third-party services that we partner with may use cookies, web beacons or other technologies to keep track of your Internet activity. Please note that this privacy policy explains Lipi’s policies only, and doesn’t cover the practices of other services.
Some browsers make it possible for you to signal that you don’t want your Internet browsing activity to be tracked. The Internet community hasn’t reached a consensus on how to best honor these signals, so we don’t respond to Do-Not-Track requests at this time.

Your Rights

Lipi supports data privacy rights and is happy to provide our users with the following options:
·       Change or Correct Data: You can edit some of your personal data through your account, or, if you need help, you can contact Lipi Support and we may be able to change or correct your data in certain cases, particularly if it’s inaccurate or out of date.
·       Erase or Delete Data:You can erase your personal data by deleting your account. Alternatively, you can ask us to erase all or some of your personal data.
·       Object to or Restrict Use of Data:You can ask us to stop using all or some of your personal data (e.g., if we have no legal right to use it) or limit our use of it (e.g., if your personal data is inaccurate).
·       Access or Copy Data:You can askus for a copy of your personal data.
You can learn more about these options, or submit a request, by contacting Lipi Support through the Help Center. For security, privacy, or operational reasons, Lipi may only respond to valid requests when required by law or regulation.

Data Retention and Deletion

We store your personal data as long as your account exists or as necessary to provide our services to you. This includes data you or others provide to us and data generated from your use of our services. If you’d like to delete your account, you can do so in the Lipi application under Settings (gear icon) in the Edit Profile detailed menu. If you delete your account, your user profile will no longer be visible on our service, though we may still keep some log information in non-personally identifiable form.
Data Storage Outside the EU
As a company based in India, we store and use personal data outside the EU. To ensure adequate protection of personal data in cross-border transfer and/or processing, we use appropriate safeguards as allowed under applicable law or regulation.
Changes to This Privacy Policy
As Lipi continues to develop, we may decide to revise this privacy policy from time to time. The most current version will govern our use of your information and will always be at, and older versions are available upon request. If we make changes that we think will substantially alter your rights, we will notify you by posting a notice on our website. You agree to accept any changes or revisions to this privacy policy by continuing to use Lipi.


We’d love to hear your questions, concerns and feedback about this privacy policy. If you have suggestions for us, let us know at You can also write to us at the address below:Legal Department
C/O Foonza Media Pvt Ltd
No 63, 1st Floor, 3rd Main, Anjanappa Layout, Kothanur, Bengaluru, Karnataka 560077